What Are You Weighting For?

In research, weighting is used to adjust the results of a study to bring them […]

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Are You Getting What You Paid For?

It’s always good to get a pulse of the market, the trends, the expectations, both […]

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Maybe You Could Be Doing It Better

Your customers may be more diverse than your marketing. How well do you know them? […]

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What can infants teach us about the future of marketing?

One big lesson and what to do about it A gathering among friends is taking […]

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