The Automation of Curiosity Every other week I come across yet another article purporting new ways to garner “insights” about consumers, markets, employees, or any other segment companies care about. It is as if these insights…
Is Customer Loyalty Dead or Are You Doing It Wrong? In 2017 we heard the question more than a few times, is customer loyalty dead? It’s being asked more and more because of the changing dynamics in the retail industry. Brands are…
Half the Story Means Half the Knowledge What the Fundamental Attribution Error means for Marketers In the last half century, social psychologists have demonstrated over and over again that contextual factors are actually stronger predictors of human behavior than…