Feb 27 2018
The Automation of Curiosity
Every other week I come across yet another article purporting new ways to garner “insights” about consumers, markets, employees, or […]
Written by Naira Musallam
Nov 29 2017
Is Customer Loyalty Dead or Are You Doing It Wrong?
In 2017 we heard the question more than a few times, is customer loyalty dead? It’s being asked more and […]
Written by Tim Lawton
Oct 26 2017
Half the Story Means Half the Knowledge
What the Fundamental Attribution Error means for Marketers In the last half century, social psychologists have demonstrated over and over […]
Written by Naira Musallam