The Battle between Machine Learning & Statistics over Consumer Insights With consumers providing so many data points through any number of information gathering techniques, it is imperative that companies take a strategic approach to analysis, especially that demographics no longer suffice. Furthermore,…
The Myth and Reality of Predictions and Forecasting If we are truly able to predict, how come we repeatedly fail? How come that Wall Street ‘experts’ miss market crashes? In his Market Watch article, Brett Arends (August 24, 2015) noted…
Mean Statistics: How to Avoid Misleading Data Results Whether you are trying to gain insights about your employees, customers, operations within your business, or other data based research, there is a pretty good chance that at some point in your…
Back to the Future: How Do Statisticians Make Predictions? Have you ever wondered about how statisticians are able to make predictions about the future, be it presidential elections or economic forecasting? In our recent blog post titled When Science Gets Involved in Politics we discussed…