Jun 24 2017

Just Like Content, Context is King

Supposedly you have been asked to assess the impact of your brand’s messaging, an educational program sponsored by the government, […]

Written by Tim Lawton

Feb 7 2017

Back to the Future: How Do Statisticians Make Predictions?

Have you ever wondered about how statisticians are able to make predictions about the future, be it presidential elections or economic forecasting? […]

Written by Naira Musallam

Aug 17 2016

Let’s Get the Band Back Together

In the book “Team of Rivals”, Doris Kearns Goodwin describes the political brilliance of Abraham Lincoln. Determined to hold his […]

Written by Naira Musallam

Jun 7 2016

When Science Gets Involved in Politics

“You won’t give me the money to pay for a scientific poll” declared Roger Stone as he separated from the […]

Written by Naira Musallam