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Jun 24 2017

Just Like Content, Context is King

Supposedly you have been asked to assess the impact of your brand’s messaging, an educational […]

Written by Tim Lawton
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Feb 7 2017

Back to the Future: How Do Statisticians Make Predictions?

Have you ever wondered about how statisticians are able to make predictions about the future, be it […]

Written by Naira Musallam, PhD
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Aug 17 2016

Let’s Get the Band Back Together

In the book “Team of Rivals”, Doris Kearns Goodwin describes the political brilliance of Abraham […]

Written by Naira Musallam, PhD
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Jun 7 2016

When Science Gets Involved in Politics

“You won’t give me the money to pay for a scientific poll” declared Roger Stone […]

Written by Naira Musallam, PhD

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