Jun 24 2017
Just Like Content, Context is King
Supposedly you have been asked to assess the impact of your brand’s messaging, an educational […]
Written by Tim Lawton
Feb 7 2017
Back to the Future: How Do Statisticians Make Predictions?
Have you ever wondered about how statisticians are able to make predictions about the future, be it […]
Written by Naira Musallam, PhD
Aug 17 2016
Let’s Get the Band Back Together
In the book “Team of Rivals”, Doris Kearns Goodwin describes the political brilliance of Abraham […]
Written by Naira Musallam, PhD
Jun 7 2016
When Science Gets Involved in Politics
“You won’t give me the money to pay for a scientific poll” declared Roger Stone […]
Written by Naira Musallam, PhD